A Cautionary Tale

The Smart HOA’s Guide to Management Contract Renewal Success

When a high-rise condominium’s board president recently announced his approach to reviewing their property management contract, he unknowingly provided a perfect example of how not to handle this critical decision. Let’s examine why this common approach falls short and explore a better way forward.

Brought to you by Drew McManus, your neighbor in 7908.

The Flawed Approach

A Recipe for Mediocrity

While this might seem thorough at first glance, it demonstrates several critical flaws that could lead to suboptimal results.

In this case, the 175 Delaware Place HOA board president, Scott Timmerman, appointed a 12-person committee to “discuss and review” their current management company’s performance and make a recommendation about contract renewal. Here’s a copy of the full message sent to owners:

“Our contract with Sudler, our property management company, runs through September 2025. In addition to myself, the following board members will serve on an Ad Hoc Management Committee: Judy ****, Connie ****, Michael ****, Duncan ****, Melinda ***, Doug ****, Sue ****, Jim ****, Nike ****, Alicia ****, and Dona ****. The committee will discuss and review Sudler’s performance and make a recommendation to the Board regarding our property management contract going forward.”
~ 175 Delaware Place HOA board president, Scott Timmerman

Timmerman’s approach raises several concerns and doesn’t align with best practices for such a significant decision. Let’s examine why.

The Status Quo Bias

When Familiarity Drives Decision-Making

Many homeowners assume that renewing a major contract like property management involves carefully weighing all options and gathering as many competitive bids as possible, but that’s not what’s happening in this case.

Here’s why Timmerman’s approach falls short:

No Competitive Bidding Process.
The best way to ensure the HOA is getting the best service at the best price is through a Request for Proposal (RFP) process. This invites multiple companies to submit bids based on a clearly defined and detailed list of contract deliverables, allowing for objective comparisons in pricing, services, and responsiveness.
No Homeowner Input.
Who knows best how well a management company is performing? The people who interact with them daily: homeowners. A survey designed by an unbiased specialist asking residents about response times, communication, maintenance, and financial transparency should be a baseline step in any renewal process.
3. A Committee Stacked with Board Members.
The board appointed an internal committee, made up entirely of its own members, to evaluate the contract and carry out the process. This raises concerns about bias, conflicts of interest, and lack of accountability. A more objective approach would include independent advisors or a third-party search firm to guide the process.
4. No decision making transparency
Owners deserve to know how a management company is evaluated and what criteria the board is using to determine if they should continue handling the community’s affairs. Without clear guidelines, owners are left in the dark, increasing the risk of poor decision-making.
How This Should Work

The Professional Approach

A best-practice approach to renewing or replacing a property management company should include these key steps:

Step 1: Hire an Independent Search Firm

Before diving into the selection process, HOAs should consider hiring a professional search firm specializing in property management. Here’s why:

Just as non-profits recognize the value of independent expertise in critical searches, HOAs can benefit significantly from engaging a specialized search firm. It’s an investment that can pay dividends in the long run by ensuring the HOA secures the best possible management partner, leading to a more smoothly run, financially sound, and harmonious community.

For even greater objectivity and expertise, HOAs should consider hiring an independent search firm specializing in HOA management. This practice mirrors the common and highly recommended approach taken by many non-profit organizations when seeking new leadership or making critical vendor selections. Here’s why:

  • Risk Mitigation: By conducting thorough due diligence and providing objective recommendations, search firms help non-profits and HOAs mitigate the risk of making a poor selection. They can verify credentials, check references, and assess each company’s financial stability, helping to avoid potential problems down the road.Content
  • Specialized Expertise: Just as non-profits often require specific skills and experience from their executives or service providers, HOA management demands a unique understanding of community governance, property maintenance, financial management, and resident relations. Independent search firms possess this specialized knowledge and can identify candidates or companies that truly fit the HOA’s specific needs and culture. They understand the nuances of local regulations, industry best practices, and the specific challenges facing HOAs.
  • Objective Evaluation: Non-profits often rely on search firms to ensure an unbiased selection process, free from internal biases or personal connections. Similarly, in the HOA context, an independent firm can provide an objective assessment of management companies, preventing decisions based on familiarity or pre-existing relationships. They bring a fresh perspective and can evaluate each company’s strengths and weaknesses without any pre-conceived notions.
  • Expanded Reach: Non-profits use search firms to cast a wider net and access a larger pool of qualified candidates or vendors. Likewise, an HOA management search firm has connections within the industry and can identify companies that the board might not otherwise be aware of. They can tap into their network to find hidden gems and ensure the HOA considers all available options.
  • Time Savings and Efficiency: The search process can be time-consuming and resource-intensive, especially for volunteer boards. Non-profits often delegate this task to search firms to free up staff time. Similarly, an HOA board, typically composed of volunteers with limited time, can benefit significantly from outsourcing the search process. The firm handles all the logistics, from creating the RFP to coordinating presentations, allowing the board to focus on other community matters.
  • Confidentiality and Discretion: Non-profits often use search firms to maintain confidentiality during sensitive searches. In the HOA context, this can be important when evaluating the current management company or when dealing with potentially contentious contract negotiations. The search firm acts as a buffer, ensuring discretion and minimizing disruption to community operations.
  • Negotiating Power: Search firms often have experience negotiating contracts with management companies. They understand industry standards and can advocate for the HOA to secure the best possible terms and pricing. This can be a significant advantage, particularly for volunteer boards that may lack experience in these negotiations.

Step 2: The Three-Phase Selection Process

Phase 1: Initial Qualification
Committee reviews proposals with company names and pricing removed
Focus solely on qualifications, experience, and proposed services
Evaluate against minimum service requirements
Select companies that meet all basic criteria to advance
Phase 2: Detailed Evaluation
Review pricing proposals separately from qualifications
Invite qualified companies for in-person presentations
Entire committee and search firm representative attends all presentations
Score presentations using standardized criteria
Consider both qualitative factors and pricing
Phase 3: Final Selection
Select 2-3 finalists
Conduct reference checks and site visits
Review contract terms in detail
Make final selection based on comprehensive evaluation

Keys to Success

  1. Keep the Committee Small: Limit to 5-7 members, including:
    1. Board representatives
    1. Residents with relevant business experience
    1. Building staff representative
    1. Professional advisor
  2. Set Clear Timelines: Allow 4-6 months for the entire process
  3. Maintain Transparency: Regular updates to residents, including copies of the RFP and scoring rubrics, without compromising confidentiality
  4. Use Objective Criteria: Develop scoring rubrics for each phase

The Investment Perspective

While hiring a search firm adds upfront cost, consider this: a property management company typically handles millions in annual operating expenses and maintains assets worth many millions more. The HOA in this example has an annual budget in excess of $10 million.

Investing in a professional selection process typically costs less than 1% of the annual management contract value while significantly increasing the likelihood of finding the best provider for your community and removing bias from the process.

The Takeaway

If your HOA is approaching a property management contract renewal:

  1. Demand transparency
  2. Demand competitive bidding
  3. Demand owner involvement

Remember: The quality of your property management directly affects both quality of life and property values. This decision deserves a professional, thorough approach rather than an oversized committee and informal review.

Relying on an informal process controlled solely by the board can lead to missed opportunities for better service and lower costs. Instead, using a structured approach, like the three-step RFP process outlined above and implemented by a wide variety of successful nonprofits, ensures that your community gets the best possible management company for the job.

This isn’t just about contracts, it’s about ensuring that every homeowner gets the quality service they deserve.

Take ACtion

Your Voice Matters

if you’re a resident of 175 E Delaware Pl., contact the board president and insist the committee he formed adopts a process that doesn’t begin with predetermined outcomes.

Be respectful, concise, and clear in articulating the negative impact it has had on you and your fellow homeowners. You are welcome to use the example language as-is, but feel free to personalize the example message before you send.

Research shows that customized messages have the greatest impact, so be sure to personalize the example message before you send.
Sincerely,(Required)